PwC online advertising 2008
On Media – Navigating Choppy Waters
Communications, Entertainment – Media Strategy, regulation and valuation
Online advertising through the downturn – weathering the storm
The current economic downturn has begun to impact advertising markets. All markets are likely to be affected by a downturn.
This article examines the prospects for advertising in three very different markets, the UK, Germany and Poland. We expect online to perform better than other media (given ongoing structural trends), and observe key differences in performance between countries and across different parts of online.