iPhone Apps: New Media Life Cycle Analysis
The iPhone and Apple’s iTunes App Store have created a whole category for mobile phone applications, commonly called mobile apps. The concept is simple: allow developers to create applications for the iPhone platform and distribute those apps through a branded content aggregator.
Apps can be sold through the same channel as music and movies and can easily be installed on any iPhone.
The hype for the App Store started in 2007 and the channel for distributing applications through iTunes launched in July of 2008.
Since then, more than a billion applications have been sold through the channel and with the launch of the latest iPhone the search for iPhone apps has seen another meteoric rise.